Brainstorming is best done with more than one person, so your ideas can bounce of each other and trigger new ideas – a bit like ‘cloud seeding’, where someone else’s idea can be the seed for a downpour of your own ideas.
And of course, the brainstorming as a group means that if one person is having a drought, the ideas can continue to flow. Now we’re done with our climatic references, here are some other pointers for brain storming:
Group similar ideas and discuss them together, cross off ideas that just won’t work [but only after looking into them first] and select a few of the best ideas to develop further. Ideally you only want half a dozen ideas to pursue – too many and you’ll just get bogged down, too few an you may not have enough flexibility.
Of course, one of the best – and simplest – ways to analyse ideas developed during a brain storming session is to use a ‘Pros and Con’s matrix, where you just simply list all the pros (the advantages or good points) and cons (the disadvantages or bad points) with the option.
If you’re comparing options, read through all the pros and cons and make sure you’ve captured them all consistently through all the options. For example, if one option lists “cheap” as a Pro, then make sure all the other options list either cheap or expensive as a pro or con. By cross-checking this way, you’ll have a true representation of which option is better than the others.
A simple Pros and Cons template is provided in the ToolBOX, under the section on “Life Tools”.
So "Brain Storm" and Tap into Your Creativity to Generate Awesome Ideas and Remarkable Results.
The Military version of the brain storm - the Appreciation Process
The Military has developed a process for problem solving, called the “Appreciation Process”. It’s called this [rather than the logical ‘Problem Solving’ Process] because it implies that the user ‘appreciates’ all aspects of the problem trying to be solved, before making a decision.
It’s a five step process – but really just a more formal version of brainstorming - described as follows:
Define the problem This is best done using the 5WH method, that is by considering the what, why, where, when, who and how of the problem.
Examine the facts What are the factors that influence how you solve this problem – lack of resources, time or money?
The trick with examining the factors is to determine exactly what each one really means to your problem. And you can do this simply by asking the question “So what?” after each factor.
I don’t have any money to go out to dinner. “So what?” So, I need to go to the bank before the dinner date. “So what?” So, I need to leave now! And so on, until there are no more “So whats?”
Brainstorm options Once you have a thorough understanding of all the facts, and what this really means – you can start brain storming options for solving your problem.
Pros and Cons List all the pros (the advantages or good points) and cons (the disadvantages or bad points) with the option, including how you personally feel about each option.
Preferred Option Based on your pros and cons, what is the best option? …and more importantly, what is your next step?
Once you have your preferred option, prepare your step-by-step plan to achieve it – and hop to it!
And while we're talking about the military, check out the SMEAC system as a way of documenting the outcomes from your decision making process.